La genialitAi?? del progetto

Si possono produrre oggetti belli e utili, si possono trasformare ai???pezzi di lamieraai??? in manufatti che migliorano la vita di chi li usa e producono utili per lai??i??impresa? Eai??i?? unai??i??utopia? Eai??i?? una possibilitAi?? reale?

La storia dellai??i??Olivetti di Adriano Olivetti testimonia che A? possibile, che si puA? fare. Il bello, lo stile, il valore ai???astrattoai??? del progetto incardinato nel ciclo produttivo non A? solo ornamento, A? parte essenziale dellai??i??azione dellai??i??uomo per trasformare materie prime, oggetti inanimati in qualcosa di utile, in qualcosa che si affermi per il suo valore dai??i??uso e non per il valore di scambio. Siamo al cuore della grande potenzialitAi?? che emergeva dallai??i??industria italiana, anche dalla piccola e media industria, ma siamo vicini a una svolta che prima lentamente e poi minacciosamente rallenterAi?? questo processo e lo indirizzerAi?? in altra direzione, puntando a altri obbiettivi. Sono le radici del declino dellai??i??industria italiana, della perdita di competitivitAi?? e di intelligenza proprio mentre il mondo richiedeva piA? intelligenza e piA? innovazione.
Ricordiamo qualche tappa significativa:
Il primo computer da tavolo A? stato il Programma 101 dellai??i??Olivetti, nel 1964. Concepito a Ivrea dallai??i??ingegner Perotto furono esportati negli Stati Uniti quarantamila pezzi in un anno
Negli anni ai??i??80 del secolo scorso Olivetti A? il terzo produttore mondiale di computer, il primo in Europa.
Nel 1992 viene prodotto ai??i??ai???Olivetti Quadernoai???, un notebook dalle caratteristiche innovative che richiamano le scelte tipiche oggi dei palmari, ipad iphone etc etc.
Eai??i?? bello pensare che si puA? competere per essere i primi e non per evitare di essere tra gli ultimi.
Purtroppo quel tempo oggi non ci appartiene.

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